StuCo
July 2023 - Present.
Illustrator, After Effects, Figma.
Tea culture, flags, personal finance, Taylor Swift, Genshin Impact—you name it, and CMU’s Student College has a student led class teaching it.
Our job was to build a visual identity that could proudly represent all of it, and all of us.
A Fresh & Sticky
Visual Direction
All Caps At All Times
Inspired by the previous logo's tall typography, as well as the proud and funky nature of CMU's students, we wanted to choose sans-serif typefaces that express themselves with strength. Akshar struck the right tone and looks great in all caps, however on it's own it can be monotonous. Unbounded brings width and edge that compliments Akshar, hopefully creating intrigue.
CMU Colors...
With A Twist
Carnegie Mellon has a well established palette of colors, predominantly consisting of reds, golds, greens, blues, and teals. We took these classic CMU colors, and injected a bit of StuCo funk into them, even giving them fun campus-related names. Pink was added because it just feels right*
Bright and Poppy Collateral
Potential directions for print and digital assets.
Loading More Progress...